Consider the following:

1.     There are 77 million Baby Boomers in the U.S., 53 million between the ages of 40 and 50.

2.     There are 11,000 Baby Boomers turning 50 everyday and this trend will continue for the next 10 years.

3.     By 2012, 50 percent of the population will be over age 50.

4.     People over 50 years of age control 70 percent of the financial assets in the USA and 50 percent of all discretionary income.